When you have such a successful sports organisation like Major League Baseball, it is important to stay in touch with fans. Social media is one of the best ways to do this, and MLB have been making inroads into this area. One way in which it has really involved fans more is by allowing them to share videos via YouTube. The embedded player allows fans to share content with each other online in a simple and fun way. These videos are also a great way for fans to learn more about the game, especially if they are new to the sport of baseball and want to understand it better. YouTube also now has an MLB channel, which will soon be seeing lots of content.
This is not the only way in which MLB has improved its social media position. During the Home Run Derby of last year, the league made it possible for players to tweet to fans. They set up laptops near each dugout, as well as allowing players to tweet using their phones. This way, fans could feel closer to the players and the game, even if they were at home playing partypoker. This greatly increased the followers that the players gained, as well as creating publicity within the world of MLB.
As well as all of this, last season saw the invention of the Fan Cave. This involved two fans watching the game in New York, from a tricked-out space. They were joined by players and celebrities, and played host during the game. This concept proved to be very popular with a younger demographic than had previously been prominent among supporters. The average MLB fan is 45 to 48 years old, and the Fan Cave attracted those with an average age of 30. This is by no means the end of the social media development that the MLB will be involved with and as a result of this, its publicity and number of supporters can only grow.